Control The Urge To Splurge -- Try Dividing Things Up
ScienceDaily (2008-04-21) -- Good things come in small packages -- like the Nabisco 100 Calorie Pack. But do these portion-controlled offerings help dieters lose weight? Yes, according to new research. Dividing food into smaller portions creates a "partitioning effect;" a phenomenon where segmenting a resource, such as food or money, can dramatically affect consumption. ... > read full article
A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
Saturday, May 3, 2008
Small Chunks Save Bucks and Pounds
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