Perceptual Focus Theory

How To Manipulate Perceptual Focus In Advertisements

ScienceDaily (2007-07-28) -- In a new study, researchers demonstrate how advertisements can be manipulated to cause overemphasis of a particular feature, and increase the likelihood that a certain product is chosen. Their finding runs contrary to economic models, which assume that choices are based on stable preferences and should not be influenced by the inclusion of inferior options. ... > read full article