How do ads depicting mixed emotions persuade abstract thinkers?
ScienceDaily (2010-04-22) -- People who think more abstractly respond better to ads that portray mixed emotions, according to a new study. ... > read full article
A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
Friday, February 4, 2011
Ads Showing Mixed Emotions Work Better on People Who Think Abstractly?
Emotions Get the Better of Us
Why do our emotions get in the way of rational decisions about safety products?
ScienceDaily (2011-02-03) -- A new study explores why people reject things that can make them safer. ... > read full article
Thursday, February 3, 2011
You Mean Playing Wii Sports With My Kids Helps?...Video Game Play with Parents and Kids Could Be Good for Them (And Bad For Your Back!)
Video games are good for girls, if parents play along
ScienceDaily (2011-02-02) -- Researchers have conducted a study on video games and children between 11 and 16 years old. They found that girls who played video games with a parent enjoyed a number of advantages. Those girls behaved better, felt more connected to their families and had stronger mental health. ... > read full article