A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
Why do our emotions get in the way of rational decisions about safety products? ScienceDaily (2011-02-03) -- A new study explores why people reject things that can make them safer. ... > read full article
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