How do ads depicting mixed emotions persuade abstract thinkers?
ScienceDaily (2010-04-22) -- People who think more abstractly respond better to ads that portray mixed emotions, according to a new study. ... > read full article
A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
Friday, February 4, 2011
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