Wondering what transformative consumer research is all about? This is a new subfield in consumer behavior research that focuses on issues impacting consumer well-being. A new (and in my opinion) definitive book has just been published by Routledge Press, Transformative Consumer Research: For Personal and Collective Well-Being. Chapters include topics on gambling, addictive consumption (co-authored by yours truly with two great researchers Ab Litt and Baba Shiv), childhood obesity, financial well-being and the book's authors are a range of all of the best researchers doing work on how marketing impacts consumers and how we can make consumers' lives better! Check it out!
A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
Friday, July 1, 2011
What's Transformative Consumer Research?
Wondering what transformative consumer research is all about? This is a new subfield in consumer behavior research that focuses on issues impacting consumer well-being. A new (and in my opinion) definitive book has just been published by Routledge Press, Transformative Consumer Research: For Personal and Collective Well-Being. Chapters include topics on gambling, addictive consumption (co-authored by yours truly with two great researchers Ab Litt and Baba Shiv), childhood obesity, financial well-being and the book's authors are a range of all of the best researchers doing work on how marketing impacts consumers and how we can make consumers' lives better! Check it out!
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment