Friday, July 1, 2011

What's Transformative Consumer Research?



Wondering what transformative consumer research is all about? This is a new subfield in consumer behavior research that focuses on issues impacting consumer well-being. A new (and in my opinion) definitive book has just been published by Routledge Press, Transformative Consumer Research: For Personal and Collective Well-Being. Chapters include topics on gambling, addictive consumption (co-authored by yours truly with two great researchers Ab Litt and Baba Shiv), childhood obesity, financial well-being and the book's authors are a range of all of the best researchers doing work on how marketing impacts consumers and how we can make consumers' lives better! Check it out!

No comments: