Wednesday, July 27, 2011

The Hormone Ghrelin Linked to Increased Willingness to Pay for Food


Ghrelin increases willingness to pay for food

ScienceDaily (2011-07-15) -- New research suggests that ghrelin, a naturally occurring gut hormone, increases our willingness to pay for food, while simultaneously decreasing our willingness to pay for non-food items. ... > read full article

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