A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
Saturday, February 14, 2009
Financial risk behavior shown in men with higher testosterone levels!
ScienceDaily (2008-09-30) -- Two researchers from Harvard jointly led a recent study in which they showed that men with higher testosterone levels invest more money during a risky investment game. The study associates higher testosterone levels with financial risk-taking behavior. LINK
Labels:
gender,
investing,
personal finance,
risk,
risky behavior
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