A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
Saturday, February 14, 2009
Material versus experiential gifts and happiness!
An experiential gift is better and more memorable than a material gift unless the experiential gift is negative. http://ucelinks.cdlib.org:8888/sfx_local?sid=google&auinit=M&aulast=Schulte-R%C3%BCther&atitle=Gender+differences+in+brain+networks+supporting+empathy&id=doi:10.1016/j.neuroimage.2008.04.180
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