Attention and Brand Location

DVR Fast-forwarding May Not Be Fatal To TV Advertising

ScienceDaily (2008-11-21) -- With the advent of digital video recorders and products like TiVo, viewers can fast-forward past commercials while playing back their favorite shows. Researchers found that viewers can retain valuable brand information even from an ad glimpsed for a fraction of its actual length. However, they also found that ads with brand information located on the periphery of the TV screen are of virtually no value. ... > read full article