Risk Takers, Drug Abusers Driven By Decreased Ability To Process Dopamine
ScienceDaily (2008-12-30) -- For risk-takers and impulsive people, New Year's resolutions often include being more careful, spending more frugally and cutting back on dangerous behavior, such as drug use. But new research finds that these individuals -- labeled as novelty seekers by psychologists -- face an uphill battle in keeping their New Year's resolutions due to the way their brains process dopamine. ... > read full article
A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
Tuesday, December 30, 2008
Dopamine Uptake and Risk Taking
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