Touch Can Trump Taste, Even When It Comes To Selecting Mineral Water
ScienceDaily (2008-07-14) -- For some consumers, the way a cup of mineral water tastes has more to do with the container than the contents. Especially for consumers who are less likely to enjoy touching items or products before deciding to buy them. ... > read full article
A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
Sunday, July 13, 2008
Haptic Response: How it Feels Matters
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