DVR Fast-forwarding May Not Be Fatal To TV Advertising
ScienceDaily (2008-11-21) -- With the advent of digital video recorders and products like TiVo, viewers can fast-forward past commercials while playing back their favorite shows. Researchers found that viewers can retain valuable brand information even from an ad glimpsed for a fraction of its actual length. However, they also found that ads with brand information located on the periphery of the TV screen are of virtually no value. ... > read full article
Thursday, February 19, 2009
Attention and Brand Location
Saturday, February 14, 2009
Financial risk behavior shown in men with higher testosterone levels!
ScienceDaily (2008-09-30) -- Two researchers from Harvard jointly led a recent study in which they showed that men with higher testosterone levels invest more money during a risky investment game. The study associates higher testosterone levels with financial risk-taking behavior. LINK
Risk taking gene isolated!
ScienceDaily (2009-02-11) -- A new study provides provocative insights that relate to the question of the day: "How in the world did so many financial titans take such huge risks with out nation's well being?" The new research pinpoints the roles specific variants of the serotonin transporter gene and the dopamine receptor gene play in predicting whether people are more or less likely to take financial risks. LINK
Material versus experiential gifts and happiness!
An experiential gift is better and more memorable than a material gift unless the experiential gift is negative. http://ucelinks.cdlib.org:8888/sfx_local?sid=google&auinit=M&aulast=Schulte-R%C3%BCther&atitle=Gender+differences+in+brain+networks+supporting+empathy&id=doi:10.1016/j.neuroimage.2008.04.180
Women's mirror neurons activate when looking at other's emotional faces but men's do not!
A recent paper (Shulte-Ruther et al. 2008) found that women, when evaluating the emotional expressions in faces, showed higher activation in right inferior frontal cortex where mirror neurons are believed to be, while men did not show this activation.
Thursday, February 5, 2009
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