A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
Saturday, February 14, 2009
Women's mirror neurons activate when looking at other's emotional faces but men's do not!
A recent paper (Shulte-Ruther et al. 2008) found that women, when evaluating the emotional expressions in faces, showed higher activation in right inferior frontal cortex where mirror neurons are believed to be, while men did not show this activation.
Labels:
empathy,
gender,
mirror neurons,
neuroeconomics,
neuroscience
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