Past Experience Is Invaluable For Complex Decision Making, Brain Research Shows
ScienceDaily (2009-05-15) -- Researchers have shown that past experience really does help when we have to make complex decisions based on uncertain or confusing information. They show that learning from experience actually changes the circuitry in our brains so that we can quickly categorize what we are seeing and make a decision or carry out appropriate actions. ... > read full article
A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
Friday, May 15, 2009
Trial and Error Works! Past Experience Changes Neural Circuitry
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