A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
This link has videos so that you can see what being in an fMRI study is like. This is great for acquainting potential subjects to the special conditions in the scanner before your spend valuable time on pre-screening them.