A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
Thursday, May 29, 2008
Energy Drinks and Risk
Consumption of energy drinks may be linked to increased risky behavior according Kate Miller from the University of Buffalo in a recent published study. It could be due to increased caffeine or that these drinks are often consumed with alcohol. Article
Labels:
adolescents,
consumer behavior,
consumption,
risk,
risky behavior
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