A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
Monday, May 5, 2008
Brainstorming
I've been struggling with my writing as of late and since writing is pretty much all a doctoral student does I've been looking for ways to get technology to help me improve my trade. Blogging is one way of course. Another tool that I just started using is a free brainstorming program called FreeMind which allows you to create these nifty little idea maps or trees. I especially love the cloud feature which makes my puny little ideas seem light and airy...here's to innovation in my dissertation!
Labels:
brainstorming,
FreeMind,
innovation,
writing
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