Advertisers, Neuroscientists Trace Source Of Emotions In Brain
ScienceDaily (2008-02-22) -- First came direct marketing, then focus groups. Now, advertisers, with the help of neuroscientists, are closing in on the holy grail: mind reading. According to a new article, the findings suggest "that human emotions are multidimensional, and that self-report techniques ... correspond to a specific task but different functional regions of the brain." ... > read full article
A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
Thursday, May 8, 2008
Ads and Emotion
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