Tracking The Effects Of Addictive Drugs On Brain
ScienceDaily (2008-05-16) -- Researchers may have unlocked the key to better understanding the effect addictive drugs have on the human brain. Researchers discovered that a drug that works through the cannabinoid 1 receptor recognizing the active ingredient of marijuana activates many different transcription factors, triggering the differentiation of neurons, causing permanent changes in a person's brain. ... > read full article
A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
Saturday, May 17, 2008
Drugs and the Brain
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