Driven to Distraction

Coke Or Pepsi? Being Distracted Can Make You More Susceptible To Ads

ScienceDaily (2008-04-22) -- When distracted, those who were initially neutral towards both brands strongly tended to choose the brand that had been paired with positive images or words in the earlier task. Importantly, this happened even when the participant couldn't remember which brand had been paired with positive information, reports a new study. ... > read full article