Why Losing Money May Be More Painful Than You Think
ScienceDaily (2007-05-02) -- Losing money may be intrinsically linked with fear and pain in the brain, scientists have discovered. In a recent study, researchers have shown that during a gambling task, losing money activated an area of the brain involved in responding to fear and pain. ... > read full article
Saturday, May 3, 2008
Loss Aversion is Real
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