'Emotional Inflation' Leads To Stock Market Meltdown
ScienceDaily (2008-04-30) -- Investors get carried away with excitement and wishful 'fantasies' as the stock market soars, suppressing negative emotions warning them of high risks, according to a new study led by UCL. Economic models fail to factor in the emotions and unconscious mental life that drive human behavior says the study, which argues that banks and financial institutions should be as wary of 'emotional inflation' as they are fiscal inflation. ... > read full article
A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
Sunday, May 4, 2008
Emotions and the Stock Market
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