Estrogen Fuels Female Need For Power And Control
ScienceDaily (2008-05-23) -- New psychology research suggests that the sex hormone estrogen may be for women what testosterone is for men: The fuel of power. Until recently, some researchers doubted whether women had a biologically anchored need for dominance. ... > read full article
A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
Thursday, May 22, 2008
Power Women
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