Reputation And Money: New Insights Into How The Brain Processes Social, Economic Reward
ScienceDaily (2008-04-24) -- Researchers have mapped the brain regions that process social standing and money rewards, yielding new insights that they said will aid understanding of the basis of social behaviors. ... > read full article
A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
Saturday, May 3, 2008
Money and Friends in Neuroecon!
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