Sensitivity To Rewards May Distinguish Extraverts From Introverts
ScienceDaily (2000-09-14) -- A new study which looks at the cross-cultural fundamental features of the extraversion personality trait indicates that extraverts find social situations more rewarding than introverts, not because they are more sociable, but because they are more sensitive to the rewards inherent in most social situations. ... > read full article
A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
Tuesday, May 13, 2008
Culture and Extraverts: Sensitivity to Rewards
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