Microsleep: Brain regions can take short naps during wakefulness, leading to errors
ScienceDaily (2011-04-28) -- If you've ever lost your keys or stuck the milk in the cupboard and the cereal in the refrigerator, you may have been the victim of a tired brain region that was taking a quick nap. ... > read full article
A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
Saturday, April 30, 2011
Your brain can fall asleep while you're awake and make your life miserable
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment