Our own status affects the way our brains respond to others
ScienceDaily (2011-04-28) -- Our own social status influences the way our brains respond to others of higher or lower rank, according to a new study. People of higher subjective socioeconomic status show greater brain activity in response to other high-ranked individuals, while those with lower status have a greater response to other low-status individuals. ... > read full article
A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
Friday, April 29, 2011
Our brains respond to social status based on our own social status...say what?
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