Men and women may respond differently to danger
ScienceDaily (2009-11-30) -- Researchers using functional magnetic resonance imaging to study brain activation have found that men and women respond differently to positive and negative stimuli, according to a new study. ... > read full article
A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
Friday, April 29, 2011
How our brains respond to danger may be different for women vs. men
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