Neurological basis for embarrassment described
ScienceDaily (2011-04-16) -- Recording people belting out an old Motown tune and then asking them to listen to their own singing without the accompanying music seems like an unusually cruel form of punishment. But for a team of scientists, this exact Karaoke experiment has revealed what part of the brain is essential for embarrassment. ... > read full article
A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
Monday, April 18, 2011
Neural Correlates of Embarrassment
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