Who needs motivation? The rewards of doing 'something'
ScienceDaily (2011-04-29) -- When psychologists think about why people do what they do, they tend to look for specific goals, attitudes, and motivations. But they may be missing something more general -- people like to be doing something. These broader goals, to be active or inactive, may have a big impact on how they spend their time. ... > read full article
A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
Friday, April 29, 2011
Being busy for busy's sake: Just doing anything is better than doing nothing
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