People know when first impressions are accurate
ScienceDaily (2011-04-17) -- First impressions are important, and they usually contain a healthy dose both of accuracy and misperception. But do people know when their first impressions are correct? They do reasonably well, according to a new study. ... > read full article
A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
Monday, April 18, 2011
Judging First Impressions...With Accuracy!
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