Brain imaging demonstrates that former smokers have greater willpower than smokers
ScienceDaily (2011-04-27) -- A new study compares former smokers to current smokers, and obtains insight into how to quit smoking might be discovered by studying the brains of those who have successfully managed to do so. ... > read full article
A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
Friday, April 29, 2011
What makes former smokers successful? Brain imaging studies may be able to tell us!
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