Power and choice are interchangeable: It's all about controlling your life
ScienceDaily (2011-04-28) -- Having power over others and having choices in your own life share a critical foundation: control, according to a new study. New research finds that people are willing to trade one source of control for the other. For example, if people lack power, they clamor for choice, and if they have an abundance of choice they don't strive as much for power. ... > read full article
A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
Sunday, May 1, 2011
Don't have power? Get more choices...It all equals control which is really what we want!
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