Trust your gut ... but only sometimes
ScienceDaily (2011-01-04) -- When faced with decisions, we often follow our intuition -- our self-described "gut feelings" -- without understanding why. Our ability to make hunch decisions varies considerably: Intuition can either be a useful ally or it can lead to costly and dangerous mistakes. A new study finds that the trustworthiness of our intuition is really influenced by what is happening physically in our bodies. ... > read full article
A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
Tuesday, January 4, 2011
When to Trust Your Instincts...When Not!
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