Brain imaging studies examine how anti-smoking medications may curb cravings
ScienceDaily (2011-01-03) -- The smoking cessation medications bupropion and varenicline may both be associated with changes in the way the brain reacts to smoking cues, making it easier for patients to resist cravings, according to two new reports. ... > read full article
A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
Tuesday, January 4, 2011
Brain Imaging Shows How Medication Fights Nicotine Cravings
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment