Presence of peers heightens teens' sensitivity to rewards of a risk
ScienceDaily (2011-01-29) -- Teenagers take more risks when they are with their friends. A new study sheds light on why. The findings demonstrate that when teens are with their friends they are more sensitive to the rewards of a risk than when alone. ... > read full article
A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
Monday, January 31, 2011
OMG, Teen Peer Pressure is Real and Subtle...Just Having Friends Around Makes Teens More Sensitive to Reward of Risk
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