Dan Goldstein at London Business School recently posted a great piece on using Amazon's Mturk to recruit participants for online experiments! One of the biggest impediments to getting research done is finding subjects to participate in studies...UC Irvine just recently put a limit on how many subjects could be recruited per study per semester...I collected data from 1600 subjects for my dissertation. A limit of 200 subjects really puts the breaks of data collection. If Mturk can offer access to potential participants, with a broader range of demographics (they aren't necessarily college students) for a realtively low cost (pennies per question per subject), then this could be a huge boon to researchers! We will be testing out Mturk in an upcoming study to see how running an experimental design works and whether there is any significant difference from our lab subject pool participants!
No comments:
Post a Comment