A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
Monday, October 25, 2010
Looking for Experimental Stimuli: Use Images from Wikimedia Commons
I use tons (I mean thousands+) of images and ads as stimuli in my consumer behavior experiments. For the most part I spend a lot of time wading through stacks of old magazines that I collect in my office, ripping out ads and scanning them in for potential manipulation in Photoshop (by my helpful and talented technologist husband!!). This of course takes a lot of time!!
A good colleague of mine at Stanford directed me to a great resource for images that are royalty free at Wikimedia Commons. This is a great place to get an image of a brain, a camera or a smiling face...everything a researcher could want!! Thanks to those who allow their images to be used without the expectation of compensation!!
Image Source: Jal2001, Wikimedia Commons
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