Transformative Consumer Research Conference June, 2011

The next Transformative Consumer Research conference will be held at Baylor University by my colleagues Brennan Davis and Connie Pechmann. The sessions sounds extremely interesting: Addiction, Risk and Young People, Poverty, Materialism. The crowd at the last TCR conference held at Villanova was an amazing group and the resulting JPPM article and book chapters in a new TCR book made attending well worth it. These are critical issues that consumer behavior researchers need to devote time and energy to understanding if marketing is to change its poor reputation! Consumers are suffering in many ways and research needs to discover the why and how in order to make consumers' lives better! The application deadline for the TCR conference is January 10, 2011.