Color Perception Is Not In The Eye Of The Beholder: It's In The Brain
ScienceDaily (2005-10-26) -- First-ever images of living human retinas have yielded a surprise about how we perceive our world. Researchers at the University of Rochester have found that the number of color-sensitive cones in the human retina differs dramatically among people -- by up to 40 times -- yet people appear to perceive colors the same way. The findings strongly suggest that our perception of color is controlled much more by our brains than by our eyes. ... > read full article
A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
Wednesday, September 15, 2010
Color Processed by the Brain - Color Perception May Be Universally Similar!
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