Smoking mind over smoking matter: Surprising new study shows cigarette cravings result from habit, not addiction
ScienceDaily (2010-07-13) -- The intensity of cravings for cigarettes has more to do with the psychosocial element of smoking than with the physiological effects of nicotine as an addictive chemical, according to a new study by an Israeli scientist. He hopes this research will help clinicians and health authorities develop more successful smoking cessation programs than those utilizing expensive nicotine patches or gum. ... > read full article
A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
Wednesday, July 14, 2010
Smoking Craving Habit Not Addiction?
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