Predicting Behavior Better Than You Do!

Neuroscientists can predict your behavior better than you can

ScienceDaily (2010-06-23) -- In a study with implications for the advertising industry and public health organizations, neuroscientists have shown they can use brain scanning to predict whether people will use sunscreen in the next week better than the people themselves can predict whether they will do so. This is the first persuasion study in neuroscience to predict behavior change. ... > read full article