Loud Music Makes You Drink More? Would it Make You Buy More?

Loud Music Can Make You Drink More, In Less Time, In A Bar

ScienceDaily (2008-07-21) -- Commercial venues are very aware of the effects that the environment -- in this case, music -- can have on in-store traffic flow, sales volumes, product choices and consumer time spent in the immediate vicinity. A study of the effects of music levels on drinking in a bar setting has found that loud music leads to more drinking in less time. ... > read full article