Can I buy you a drink? Genetics may determine sensitivity to other people's drinking behavior
ScienceDaily (2010-07-23) -- Your friend walks into a bar to meet you for happy hour. He sidles up to the bar and orders a drink -- does that make you more likely to get a drink yourself? According to new findings, genetics may determine the extent to which you are influenced by social drinking cues -- signals such as advertisements, drinks placed on a bar, and seeing other people around you drinking. ... > read full article
A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
Monday, July 26, 2010
Can Genes Drive Addictive Tendencies?
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