Text messaging helps smokers break the habit: Studies demonstrate brain activity link and use a new technology to monitor smoking
ScienceDaily (2011-03-07) -- New studies have isolated the brain regions most active in controlling urges to smoke and demonstrated the effectiveness of text-messaging to measure and intervene in those urges. ... > read full article
A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
Wednesday, March 9, 2011
Text Message Interruptions Can Curb That Crave
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