Social Comparisons In Early Childhood
ScienceDaily (2008-10-30) -- Previous research has shown that preschoolers maintain positive self-evaluations and high levels of performance even when they see that their peers have out-performed them. However, new research suggests that preschoolers are very sensitive to gender information. These findings reveal that when preschoolers see that they have performed more poorly than a peer of the other gender -- even just one time -- there are lasting negative consequences on behavior and self-concept. ... > read full article
A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
Wednesday, March 2, 2011
Cross-Gender Comparisons Can Bring You Down!?
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