Part of brain that suppresses instinct identified
ScienceDaily (2010-12-26) -- New research is revealing which regions in the brain fire up when we suppress an automatic behavior such as the urge to look at other people in an elevator. Researchers showed -- for the first time -- an increase in signal from the left inferior frontal cortex when study participants were confronted by a conflict between an image and a word superimposed on the image. ... > read full article
A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
Monday, December 27, 2010
Instinct in the Brain
Labels:
brain,
consumer behavior,
imaging,
instinct
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment