Why do risks with human characteristics make powerful consumers feel lucky?
ScienceDaily (2010-12-23) -- People who feel powerful are more likely to believe they can beat cancer if it's described in human terms, according to new study. ... > read full article
A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
Tuesday, December 28, 2010
I Can Beat That! - Putting A Human Face on Risk Changes Perception
Labels:
perception,
risk
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