A blog by Prof. Dante Pirouz, a consumer behavior researcher at the Ivey Business School - University of Western Ontario, who specializes in understanding why our brain and body drive us to consume what we do and what we consumers can do about it.
Sunday, September 20, 2009
You Won't Believe This! Fat Molecules in Ice Cream Make You Want More...For Up to 3 Days!
It seems fat molecules found in butter, cheese, beef and ice cream can affect the brain and turn off your feeling of being satisfied...for up to 3 days!
Here's the academic study!
Thanks to Prof. Marion Moore at Darden School of Business, University of Virginia for the links!!
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